Which company's logo redesign in the 2010s led to significant consumer backlash and a reported $100 million loss in brand value before they reverted to a modified version of their original design?

In the competitive business landscape, a company's logo is often its most recognizable asset. Logos evolve over time to reflect changing market trends, corporate pivots, or modernization efforts. This trivia question tests your knowledge of significant logo transformations that marked turning points for major brands. Can you identify which famous company underwent a controversial logo redesign that temporarily cost them millions in consumer confidence?

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Gap (2010 rebrand that lasted only one week)
Pepsi (2008 redesign that consumers claimed looked like a 'smiling fat man')
Tropicana (2009 packaging redesign that eliminated the iconic orange with a straw)
Mastercard (2016 simplification that removed the name from their interlocking circles)