Which Broadway musical's controversial 2017 rebranding campaign led to a 40% drop in ticket sales and was reversed within three months?

The performing arts industry has seen its share of ambitious marketing campaigns and brand initiatives that didn't quite hit the right note. Some productions invested millions in innovative approaches only to see disappointing results. This poll tests your knowledge about one of the most notable performing arts brand positioning failures of the last decade that became a cautionary tale in arts marketing circles.

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The Lion King's 'Beyond Nature' minimalist campaign that removed animal imagery
Hamilton's 'Revolution Reimagined' campaign that temporarily replaced its iconic star logo
Wicked's 'Beyond Green' initiative that moved away from the witch imagery
Phantom of the Opera's 'Unmask the Music' campaign that downplayed the iconic mask