Which retail loyalty innovation first introduced the concept of 'experiential rewards' where customers could redeem points for unique experiences rather than just products or discounts?

In today's competitive marketplace, brand loyalty programs have evolved dramatically to meet changing consumer expectations. Beyond simple punch cards and basic rewards, companies now leverage sophisticated techniques to maintain customer relationships. This trivia tests your knowledge about a groundbreaking shift in loyalty program strategy that revolutionized how brands connect with consumers in the digital age. Can you identify which innovation transformed the loyalty landscape?

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American Express Membership Rewards (1991)
Starbucks Rewards (2008)
Amazon Prime (2005)
Sephora Beauty Insider (2007)