Which celebrity endorsement deal is credited with saving a major athletic brand from bankruptcy and launching the modern era of athlete endorsements?

Celebrity endorsements have become a cornerstone of modern marketing strategy, with brands willing to pay millions for the right famous face. But which endorsement deals have truly changed the game? Test your knowledge about the most impactful celebrity-product partnerships that revolutionized marketing and boosted brand value to unprecedented heights.

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Michael Jordan with Nike (1984)
David Beckham with Adidas (1997)
Tiger Woods with Titleist (1996)
Serena Williams with Puma (1998)