Which retail visual storytelling campaign was praised for its authentic representation of Diwali traditions, featuring handcrafted diyas, rangoli-inspired floor designs, and interactive educational displays about the festival's significance?

Visual storytelling in retail is a powerful tool for connecting with consumers through cultural traditions. Many brands leverage cultural symbols, festivals, and heritage elements to create immersive in-store experiences that resonate deeply with specific communities while educating others. This approach requires authentic understanding and respectful representation of traditions. Test your knowledge about how major retailers have incorporated cultural traditions into their visual merchandising strategies!

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Selfridges' 'Festival of Light' campaign in 2019
Target's 'Global Celebrations' collection in 2020
Nordstrom's 'Heritage Moments' displays in 2018
Macy's 'World Culture Windows' series in 2021