Which celebrity famously turned down a $10 million endorsement deal with Coca-Cola in 1989, saying "I can't in good conscience tell kids to drink Coke" before later accepting $50M from Pepsi?

Celebrity endorsements have shaped brand identities for decades, creating some of the most memorable marketing moments in history. From Michael Jordan's partnership with Nike to Beyoncé's deals with Pepsi, famous faces have helped propel brands to new heights. Test your knowledge about these influential celebrity-brand relationships that changed advertising forever and set new standards for brand partnerships.

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Madonna
Michael Jackson
Whitney Houston
Prince