Which celebrity's endorsement deal is credited with saving Puma from financial trouble in the late 2010s, helping the brand compete against Nike and Adidas?

Throughout retail history, certain celebrity endorsements have created massive impacts on brand success, sometimes saving companies from decline or catapulting new products to instant fame. These partnerships often represent carefully calculated brand positioning strategies that leverage a celebrity's personal brand and fan base. Test your knowledge about these game-changing celebrity endorsement deals that transformed retail fortunes.

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Rihanna, whose Fenty x Puma line revitalized the brand's appeal to younger consumers
Usain Bolt, whose Olympic performances wearing Puma created unprecedented visibility
Selena Gomez, whose Instagram following drove record sales for the brand
The Weeknd, whose signature XO collection created waiting lists at retailers