Which retail marketing strategy did NASA implement in 2017 that led to a 300% increase in their consumer merchandise sales?

NASA's retail strategy has evolved dramatically over the decades, transforming from a government agency to a powerful brand with global recognition. Their merchandise and collaborative product lines have become cultural phenomena, inspiring generations while generating significant revenue. This poll tests your knowledge about one of NASA's most successful retail marketing strategies that changed how scientific organizations approach consumer products.

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Opening flagship NASA stores in major science museums across the country
Relaxing their merchandising restrictions and expanding their 'Space Shop' licensing program to more retailers
Creating an exclusive product line with luxury fashion brands like Gucci and Louis Vuitton
Launching a subscription box service delivering space-themed products monthly