Which celebrity's 2019 beauty brand collaboration broke records by selling out its entire inventory within minutes and generating over $72 million in revenue on its first day?

The world of retail has been transformed by strategic celebrity brand collaborations that can instantly elevate a product's visibility and desirability. These partnerships merge star power with market reach, creating cultural phenomena that transcend traditional advertising. Test your knowledge about one of the most successful celebrity brand collaborations that revolutionized the retail landscape and set new benchmarks for celebrity marketing influence.

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Kylie Jenner with Coty Inc.
Rihanna with LVMH (Fenty Beauty)
Lady Gaga with Amazon (Haus Laboratories)
Selena Gomez with Sephora (Rare Beauty)