Which strategic brand positioning move helped Barnes & Noble survive the 'Amazon effect' in the 2010s?

In the competitive world of publishing and bookstores, brand positioning has become increasingly vital for success. Major bookstore chains and independent shops alike have had to redefine their identities in the digital age. This trivia question explores how one iconic bookstore chain repositioned its brand to survive the e-commerce revolution while maintaining its literary credibility. Test your knowledge of how traditional literary retailers have adapted their brand strategies in the modern marketplace!

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Expanding their in-store cafés and creating community gathering spaces for literary events
Abandoning physical stores completely to focus on their Nook e-reader platform
Partnering exclusively with major publishers to offer books unavailable on Amazon
Converting most retail spaces into used book exchanges with profit-sharing for customers