Which athlete's endorsement deal included the revolutionary profit-sharing model that created the first athlete sub-brand and changed sports marketing forever?

In the high-stakes world of sports marketing, athletic brands compete fiercely for the endorsements of top athletes. These partnerships can define eras in sports and create cultural phenomena that transcend the games themselves. This trivia question explores one of the most significant athlete-brand relationships in sports marketing history and how it transformed both the athletic footwear industry and sports endorsement landscape forever.

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Michael Jordan with Nike (Air Jordan)
LeBron James with Nike (LeBron)
Shaquille O'Neal with Reebok (Shaq Attaq)
Tiger Woods with Nike (Tiger Woods Collection)