Which major retailer launched the 'Store of the Future' concept in 2012 that featured heat-mapping technology to track customer movements but was later abandoned due to privacy concerns?

In the retail industry, technological innovation has been a key driver of competitive advantage. One famous experiment in the early 2010s received widespread attention for its ambitious attempt to reimagine the physical shopping experience using advanced analytics and sensor technology. This poll tests your knowledge of this influential retail technology case study that changed how many retailers approach in-store data collection.

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Nordstrom
Macy's
Target
Walmart