Which groundbreaking retail strategy did 'Hamilton' introduce that revolutionized Broadway merchandise sales and has since been widely adopted by other productions?

The performing arts industry relies on strategic retail operations to enhance audience experience and maximize revenue during productions. From intermission concessions to branded merchandise, theaters have implemented various sales strategies to boost their bottom line while maintaining the artistic integrity of their shows. Test your knowledge about an innovative retail approach that transformed the Broadway merchandise landscape!

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The creation of pop-up retail locations outside theaters that operate even on non-show days
Introducing a subscription-based model where fans receive monthly themed merchandise boxes
Partnering exclusively with major department stores to sell official merchandise
Creating limited NFT collections of digital merchandise available only during the show's run