Which music streaming service first introduced the 'Direct Artist Payments' model that allows subscribers to allocate a portion of their subscription fee directly to artists they listen to most?

The music industry has undergone a dramatic transformation with the rise of streaming services, fundamentally changing how artists earn revenue from their music. This shift has created new marketing strategies, sales models, and customer insights that continue to evolve. Test your knowledge about one of the most significant business model changes in music retail history!

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SoundCloud
Spotify
Apple Music
Tidal