Which global retail giant launched the award-winning "Yggdrasil Collection" marketing campaign that featured products inspired by the Norse world tree and included augmented reality experiences of the nine realms?

In the realm where mythology meets modern retail, marketing campaigns have drawn inspiration from ancient legends and folklore to create memorable brand experiences. These campaigns often leverage the power of storytelling that has captivated humanity for millennia. Test your knowledge about a groundbreaking marketing campaign that brought mythological elements into the retail spotlight!

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IKEA, with their 'Roots of Scandinavian Design' initiative that won a Cannes Lion for innovative retail storytelling
Amazon, with their 'Mythic Origins' campaign that connected their brand name to the female warriors of Greek mythology
Walmart, with their 'World Heritage' series that explored cultural myths through limited edition product lines
Target, with their 'Bullseye Through Time' campaign that traced the symbolic power of the target in various mythological traditions