Which pharmaceutical company was the first to launch direct-to-consumer (DTC) television advertising for prescription medications in the United States?

The medical industry has seen many innovative marketing campaigns that transformed how medications are promoted to healthcare providers and patients alike. Some campaigns have become legendary in pharmaceutical marketing history, changing industry practices and patient awareness. Test your knowledge about a groundbreaking pharmaceutical marketing initiative that changed the landscape of medicine promotion.

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Pfizer with Lipitor
Eli Lilly with Prozac
Merck with Fosamax
Schering-Plough with Claritin