Which innovative retail approach did the Japanese brand 'Kimono by Nadeshiko' implement in 2019 that led to a 300% increase in kimono purchases among consumers aged 18-30?

Japan's traditional kimono industry has seen significant changes in recent years as brands attempt to modernize this cultural icon for contemporary markets. This trivia question explores how a specific retail strategy helped revitalize kimono sales among younger demographics. Test your knowledge about how traditional cultural products are being marketed in modern retail environments!

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Pop-up 'heritage bars' where customers could wear kimonos while learning about their history over traditional sake
Digital scanning stations that created personalized kimonos based on customers' social media aesthetics
Subscription service offering seasonal kimono rentals with professional styling tutorials
Collaboration with anime studios to create limited-edition kimono designs featuring popular characters