Which gaming retailer first implemented a fully immersive VR store where customers could browse and purchase games in a virtual environment with digital avatars?

Virtual Reality (VR) has dramatically transformed how gaming products are marketed and sold. From virtual try-ons to immersive brand experiences, VR is reshaping customer engagement in the gaming industry. This poll tests your knowledge about how major gaming retailers are leveraging VR technology to revolutionize their sales strategies and create unique customer experiences that blend digital and physical shopping journeys.

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• Steam (Valve Corporation) with Steam VR Home Marketplace in 2017
• GameStop with Virtual GameWorld in 2019
• Epic Games Store with Epic Virtual Showroom in 2018
• Nintendo with Labo VR Shop in 2020

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