Which presidential campaign was the first to use sophisticated data analytics and micro-targeted digital marketing to identify and segment voters by specific interests and concerns?

Test your knowledge about innovative digital marketing strategies used in modern government campaigns! As government agencies increasingly adopt private-sector marketing techniques to connect with citizens, understanding these approaches becomes crucial for political analysts, public servants, and informed voters. This question explores a groundbreaking digital strategy that changed political campaigning forever.

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Barack Obama's 2012 re-election campaign
Donald Trump's 2016 campaign
George W. Bush's 2004 re-election campaign
Hillary Clinton's 2016 campaign