Which sports brand collaboration is credited with revolutionizing athlete endorsement deals and creating the modern sneaker culture?

Brand collaborations in the sports industry have created some of the most iconic products and marketing campaigns in retail history. These partnerships between athletes, teams, and brands have revolutionized how sports merchandise is developed and marketed. Test your knowledge about these game-changing collaborations that transformed both the sports and retail landscapes. Can you identify which partnership broke records and changed the industry forever?

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Nike and Michael Jordan (Air Jordan line)
Adidas and Kanye West (Yeezy line)
Puma and Usain Bolt (Bolt Collection)
Under Armour and Stephen Curry (Curry Brand)