Which video game franchise pioneered the concept of 'midnight launch' retail events that became a standard industry practice and marketing phenomenon?

The gaming industry has pioneered unique retail events that transform simple product releases into cultural phenomena. Midnight launch events have become a signature retail innovation strategy that builds community, generates publicity, and drives sales for major game releases. Test your knowledge about one of gaming's most influential retail innovations that changed how products are launched across industries!

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Halo (specifically Halo 2 in 2004, which had over 6,500 stores open at midnight and grossed $125 million in its first 24 hours)
Final Fantasy (specifically Final Fantasy VII in 1997, which introduced midnight events at electronics retailers across Japan and North America)
Grand Theft Auto (specifically GTA: Vice City in 2002, which first implemented the 'line-and-ticket' system now standard at game launches)
World of Warcraft (specifically its 2004 release, where GameStop first tested the concept of themed midnight events with cosplay and tournaments)