Which retail innovation strategy helped MITSUKOSHI revitalize traditional kimono sales, resulting in a 70% increase in younger customers (18-35) purchasing these cultural garments between 2018-2022?

Traditional garments are finding new life in modern retail environments. One of the most fascinating examples is how Japanese kimono traditions have been transformed through innovative omnichannel retail strategies. This poll tests your knowledge about how one iconic brand has revolutionized traditional kimono sales by blending physical and digital experiences while honoring centuries of craftsmanship.

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