Which innovative marketing strategy helped CRISPR gene-editing technology transition from a scientific tool to a commercially viable biotechnology platform around 2015?

The commercialization of scientific discoveries often involves strategic product marketing to bridge the gap between laboratory innovation and consumer adoption. Major scientific breakthroughs frequently require sophisticated marketing strategies to gain market traction, especially when introducing complex technologies to the public. This poll tests your knowledge about a significant science marketing milestone that changed how a revolutionary product was perceived and adopted worldwide.

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Developing an accessible 'CRISPR kit' for educational institutions that demystified the technology through hands-on experience
Creating a Netflix documentary series that dramatized the discovery process, significantly overstating its immediate medical applications
Launching a direct-to-consumer genetic modification service allowing people to edit their own DNA at home
Partnering with major pharmaceutical companies to keep the technology proprietary and limit its use to prescription applications only