Which celebrity's collaboration with Puma in 2014 revolutionized athletic-leisure wear and became the first major partnership where a non-athlete female star completely designed a sneaker line?

Celebrity partnerships with major brands have created some of the most successful products in retail history. These collaborations blend star power with consumer goods to create cultural phenomena and billion-dollar revenue streams. Test your knowledge about these famous partnerships that changed the retail landscape and set new standards for brand collaborations in the modern era.

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Rihanna with the Fenty x Puma collection
Beyoncé with the Ivy Park line
Selena Gomez with the SG x Puma collection
Kylie Jenner with the Puma Fierce collection