Which digital marketing innovation did the Royal Shakespeare Company implement in 2019 that increased under-35 attendance by 40% and is now widely copied across performing arts venues?

Test your knowledge about innovative digital marketing strategies in the performing arts industry! Major theaters, ballet companies, and opera houses have revolutionized how they attract audiences in the digital age. This poll explores a specific breakthrough campaign that changed how performing arts venues connect with modern audiences. Can you identify the correct marketing innovation that transformed ticket sales for a renowned performing arts organization?

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Augmented reality previews allowing mobile users to 'sample' key scenes from productions before purchasing tickets
Dynamic pricing algorithm based on social media sentiment analysis around specific productions
Virtual backstage tours with interactive elements delivered via Instagram Stories
AI-powered recommendation system matching potential attendees to performances based on their Spotify listening habits