Which pioneering performing arts organization first implemented an augmented reality (AR) app that allowed patrons to virtually 'try on' costumes from famous productions before purchasing replicas?

The performing arts industry relies on innovative retail experiences to engage audiences beyond the stage. From merchandise displays at theater lobbies to online shopping experiences for ballet companies, retail strategy plays a crucial role in revenue generation and brand extension. Test your knowledge about how performing arts organizations have embraced retail innovation to enhance their customer experience and create additional revenue streams.

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The Metropolitan Opera
Cirque du Soleil
Royal Shakespeare Company
New York City Ballet