Which retail technology company first introduced interactive digital mapping that allowed retailers to visualize consumer demographics by region for store placement strategy in the 1990s?

In the world of retail, geographic technology has transformed how businesses connect with customers. One innovation in particular created a seismic shift in how retailers understand location-based consumer behavior and market targeting. Test your knowledge about this pivotal moment in retail geography technology that changed how brands identify expansion opportunities, optimize store locations, and deliver tailored experiences based on geographic data.

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ESRI with their ArcView Retail Analyst platform
IBM with their RetailVision Geographic Information System
Microsoft with their Retail Location Intelligence Suite
Oracle with their Spatial Retail Optimizer