Which innovative approach has revolutionized how Nike measures ROI for their athlete influencer partnerships in the past 5 years?

In today's digital landscape, sports brands leverage athlete influencers differently than traditional endorsements of the past. The strategic partnerships between sports brands and athletes have evolved significantly with social media's rise. This poll tests your knowledge about modern influencer marketing practices in the sports industry and how brands maximize ROI through authentic athlete partnerships.

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Social engagement impact scoring that combines reach metrics with consumer sentiment analysis and purchase intent indicators
Exclusive use of total follower count and impression metrics to determine influencer value
Focusing solely on direct attribution links that connect social posts to immediate purchases
Eliminating performance metrics entirely and basing partnerships purely on athlete popularity polls