Which innovative product launch strategy helped J.K. Rowling's 'Harry Potter and the Deathly Hallows' break publishing records in 2007?

The publishing world has evolved dramatically in how new books are introduced to the market. From traditional bookstore signings to elaborate multimedia campaigns and digital-first releases, product launches in the literary world require strategic planning and creative execution. Test your knowledge about how bestsellers and literary classics made their grand entrances into the cultural conversation!

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Synchronized global midnight release parties at bookstores, creating an international cultural event
Releasing the first three chapters as free podcasts narrated by Stephen Fry
A digital-first strategy with exclusive Kindle pre-orders two weeks before print
Including collectible character bookmarks with each pre-order, driving advance sales