Which film franchise generated over $6 billion in consumer product sales BEFORE its studio was acquired by Disney, revolutionizing how entertainment properties approach brand collaborations?

The film and television industry thrives on strategic brand collaborations that enhance storytelling, reach new audiences, and create additional revenue streams. From product placements to merchandise lines and themed experiences, these partnerships shape how audiences experience entertainment properties. Test your knowledge about some of the most impactful brand collaborations that have transformed how studios market their biggest franchises.

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