Which U.S. government agency underwent a major rebranding effort in 2003 that included a new visual identity, advertising campaign, and customer service overhaul after facing significant public criticism?

In the world of politics and government, public messaging and brand identity are crucial elements of successful governance. Government agencies often employ sophisticated marketing and branding strategies similar to retail corporations to build trust, communicate policies, and maintain positive relationships with citizens. This trivia tests your knowledge about a famous government rebranding initiative that changed public perception of a critical service.

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Internal Revenue Service (IRS)
United States Postal Service (USPS)
Transportation Security Administration (TSA)
Federal Emergency Management Agency (FEMA)