Which architectural firm's innovative 2010 marketing campaign featured interactive 3D building holograms that clients could manipulate in real-time, revolutionizing client presentations in the industry?

Test your knowledge about famous marketing campaigns that transformed architectural practices and firms! Marketing in architecture has evolved significantly over the decades, with certain campaigns setting new standards for how architectural services and innovations are presented to clients and the public. This poll explores a groundbreaking marketing initiative that changed how architectural firms position themselves in the competitive marketplace.

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Foster + Partners with their 'Architecture in Motion' campaign
Zaha Hadid Architects with their 'Fluid Forms' initiative
BIG (Bjarke Ingels Group) with their 'Yes is More' approach
Gensler with their 'Design Experience' program