Which major sports retailer pioneered the use of body scanning technology that creates a digital avatar for virtual apparel try-ons, reducing return rates by 25% since its implementation in 2021?

The sports retail landscape is constantly evolving with new technologies and strategies to enhance customer experience and drive sales. From virtual try-on solutions to innovative payment systems, sports retailers are at the forefront of retail innovation. Test your knowledge about how major sports brands are leveraging technology to transform the shopping experience both online and in physical stores.

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Nike with its Nike Fit technology
Under Armour with UA TechFit
Adidas with Adidas Virtual Mirror
Puma with Puma Digital Twin