Which iconic WWI recruitment poster featured a stern military figure pointing directly at the viewer with a message that has since been adapted by many countries and campaigns?

World War I wasn't just fought on battlefields—it was also the first major conflict where modern marketing techniques were deployed on a massive scale. Governments needed to recruit millions of volunteers, sell war bonds, and maintain public morale. This era saw some of history's most iconic marketing campaigns that still influence advertising psychology today. Test your knowledge about one of the most famous military recruitment campaigns in history!

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Lord Kitchener's "Your Country Needs YOU" poster (UK, 1914)
"Destroy This Mad Brute" anti-German poster (US, 1917)
"Women of Britain Say GO!" recruitment poster (UK, 1915)
"I Want You for U.S. Army" with the figure of Columbia (US, 1908)