Which marketing strategy led to the largest sales increase for consumer telescopes between 2018-2022?

In recent years, astronomy retailers and observatories have revolutionized their marketing approaches to attract more stargazers and space enthusiasts. One particular marketing campaign stands out for dramatically increasing public engagement with astronomy products and experiences. Test your knowledge about this innovative retail marketing strategy that changed how astronomy products are sold to the general public.

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Virtual 'Try Before You Buy' star-viewing experiences that let customers test telescope capabilities remotely before purchasing
Celebrity astronaut endorsements featuring former ISS commanders promoting specific telescope brands
Augmented reality apps that show customers exactly what celestial objects would look like through different telescope models
Subscription-based 'Telescope-as-a-Service' models with monthly equipment upgrades during major astronomical events