Which major sports brand first launched an AR feature allowing customers to virtually try on shoes through their mobile app, revolutionizing athletic footwear shopping?

The sports retail landscape is evolving rapidly with technological advancements and changing consumer behaviors. Major athletic brands are constantly innovating to enhance customer experiences and drive sales. Test your knowledge about a groundbreaking augmented reality initiative that changed how customers shop for athletic footwear.

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Nike (with Nike Fit AR technology in 2019)
Adidas (with AR Try-On in 2020)
Under Armour (with UA Virtual Shoe Experience in 2018)
Puma (with Puma Fit AR in 2021)