Which innovative digital marketing campaign helped 'Hamilton' become one of Broadway's most successful shows before it even opened on Broadway?

The performing arts industry has embraced digital marketing to reach new audiences and sell more tickets. From virtual reality theater experiences to innovative social media campaigns, performing arts organizations are finding creative ways to engage patrons online. Test your knowledge about how the performing arts world is leveraging digital marketing to thrive in the modern entertainment landscape.

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#Ham4Ham lottery performances streamed on YouTube, featuring the cast performing free mini-shows outside the theater
The 'In the Room Where It Happens' VR experience that let viewers experience scenes from their homes
The 'My Shot' TikTok challenge where users created videos performing the signature move
The Hamilton mobile app that featured exclusive content and an AR experience of the stage