Which retail giant made the unconventional decision to enter the African market by opening its first store in Casablanca, Morocco rather than the more economically developed South Africa?

Test your knowledge about famous retail chains and their global expansion strategies! Major retailers carefully plan their international growth based on geographic, economic, and cultural factors. This trivia question focuses on a notable retail expansion decision that surprised industry analysts and showcases how geography plays a crucial role in retail strategy. Can you identify the correct answer among these plausible expansion scenarios?

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Zara (Inditex)
H&M
Uniqlo
Gap Inc.