Which celebrity completely rebranded their image and retail empire after a major scandal, resulting in their consumer products line growing from $50 million to over $1 billion in revenue within 5 years?

Celebrity brand identity has become a cornerstone of modern fame and influence. Beyond their primary talents, many famous people have transformed themselves into powerful retail brands worth millions or even billions. This poll explores how certain celebrities have strategically developed their personal brand identity in the retail space, creating empires that extend far beyond their initial claim to fame. Test your knowledge about these remarkable brand transformations!

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Martha Stewart (after her 2004 prison sentence)
Tiger Woods (after his 2009 personal scandal)
Robert Downey Jr. (after his 1990s legal troubles)
Britney Spears (after her 2007 public breakdown)