Which groundbreaking digital marketing strategy helped the Broadway musical 'Hamilton' achieve unprecedented ticket sales and cultural impact before it even opened on Broadway?

In recent years, the performing arts industry has embraced innovative digital marketing strategies to reach new audiences and revitalize ticket sales. Broadway shows in particular have pioneered creative campaigns that blend traditional theatrical appeal with cutting-edge digital techniques. Test your knowledge about one of the most successful digital marketing campaigns that transformed a struggling Broadway production into a cultural phenomenon!

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#Ham4Ham lottery performances streamed on social media, where cast members performed free sidewalk shows for fans entering the ticket lottery
The 'Broadway Blackout' campaign where all online content was deliberately hidden to create mystery and exclusivity
Virtual reality theater experiences allowing potential ticket buyers to 'preview' seats through VR headsets at ticket kiosks
The 'Broadway Time Machine' app that allowed users to digitally replace actors' faces with historical figures from the show