In 2000, Netflix CEO Reed Hastings proposed a partnership to Blockbuster that would have radically changed film distribution. What was Netflix's offer that Blockbuster famously rejected?
The film distribution industry has undergone dramatic transformations in how content reaches consumers. This trivia question focuses on a pivotal moment in retail strategy history that changed how we consume movies and TV shows forever. Test your knowledge about one of the most famous business decisions in entertainment retail that altered the trajectory of how films are distributed and consumed globally.
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- Netflix would handle Blockbuster's online operations for $50 million while Blockbuster would promote Netflix in its physical stores
- Netflix would sell its entire company to Blockbuster for $15 million and operate as Blockbuster's streaming division
- Netflix would license Blockbuster's entire catalog for streaming while paying 70% of subscription revenue as royalties
- Netflix would manufacture Blockbuster-branded DVD players with built-in rental services for exclusive distribution in Blockbuster stores
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