Which linguistic device is primarily used in Nike's famous slogan 'Just Do It' that has contributed to its enduring success across language barriers?

The language we use in brand slogans can dramatically impact consumer perception and memory retention. Effective brand slogans use linguistic devices like alliteration, rhyme, metaphor, and parallelism to create memorable impressions. This trivia tests your knowledge of famous linguistic devices in brand communication and how language shapes commercial identity in the global marketplace.

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Imperative mood (direct command form)
Alliteration (repetition of initial consonant sounds)
Assonance (repetition of vowel sounds)
Antithesis (contrasting ideas in parallel structure)