Which streaming service underwent a major rebranding effort in 2011 when it attempted to separate its DVD-by-mail service (to be called 'Qwikster') from its streaming platform?

The streaming landscape has dramatically transformed how we consume film and television content. Behind every successful streaming platform is a carefully crafted brand strategy that communicates its unique value proposition to audiences. This trivia question explores how one major streaming service evolved its brand identity during a critical transition period in its business model.

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Netflix
Hulu
Amazon Prime Video
HBO Max