Which mythology-inspired product launch featured live performers embodying legendary creatures throughout stores, with sales associates trained as 'lore masters' who could explain each product's mythological connection?

In the fascinating intersection of mythology and modern retail, brands often draw inspiration from ancient stories and legendary figures to create memorable product launches and marketing campaigns. This trivia question explores how a major mythology-themed product launch transformed an ordinary shopping experience into an immersive folkloric journey, setting new standards for experiential retail.

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Nike's 'Olympian' athletic wear collection (2018), featuring Greek deity-inspired designs with augmented reality elements showing mythological feats when scanned
Sephora's 'Mythic Origins' cosmetics line (2019), where each store was transformed into different world mythology zones with corresponding product collections
IKEA's 'Nordic Legends' home collection (2017), featuring furniture pieces named after Norse mythology figures with accompanying storytelling booklets
Apple's 'Odyssey' limited edition devices (2020), with mythological creatures etched into product designs and interactive story apps pre-installed