Which innovative social media campaign strategy helped 'Hamilton' become one of Broadway's most successful shows before it even opened?

In recent years, performing arts organizations have transformed their marketing approaches through strategic social media advertising. From selling out shows to building loyal audiences, the digital landscape has become critical to the performing arts industry's survival and growth. Test your knowledge about how Broadway shows and other performing arts venues have leveraged social media advertising to connect with modern audiences and drive ticket sales in an increasingly competitive entertainment market.

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#Ham4Ham daily lottery performances streamed on YouTube and other platforms
360-degree backstage virtual reality tours shared exclusively on Facebook
Character-based TikTok accounts performing modern dance interpretations
Twitter-exclusive release of one song lyric per day for 46 days