Which famous retail brand mascot underwent a significant linguistic simplification in 2011, changing from a multi-word character name to a single-word identity as part of a modernization strategy?

Brand mascots and slogans are powerful linguistic tools in retail marketing. They create memorable associations and shape consumer perceptions through carefully crafted language. This trivia question explores how linguistics and marketing intersect in one of the most famous brand mascot transitions in retail history - one that required significant linguistic consideration to maintain brand recognition while evolving with changing sensibilities.

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Tony the Tiger → Tony
Chester Cheetah → Chester
Ronald McDonald → Ronald
Cap'n Crunch → Cap'n