Which customer experience innovation was FIRST widely adopted by major performing arts venues to enhance audience engagement during performances?

The performing arts industry has evolved dramatically in how it engages audiences before, during, and after performances. From digital programs to immersive lobby experiences, theaters worldwide are reimagining the customer journey. This trivia question explores a groundbreaking customer experience innovation that changed how audiences interact with performances. Test your knowledge about this intersection of performing arts and customer engagement!

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Augmented reality program notes that activate when smartphones are pointed at the stage
Surtitles/supertitles (projected translations) for opera performances
Live social media walls displaying audience reactions in theater lobbies
Post-performance digital feedback systems with performer-specific questions