Which innovative social media ad campaign technique helped 'Hamilton' become a cultural phenomenon before it even opened on Broadway?

The performing arts industry has undergone significant transformation in how it markets productions and engages audiences. Social media has become a crucial platform for theaters, dance companies, and other performing arts organizations to build buzz, sell tickets, and create lasting connections with patrons. Test your knowledge about how Broadway and other major performing arts venues have leveraged social media advertising to revolutionize their audience development strategies.

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Daily behind-the-scenes rehearsal videos and #Ham4Ham lottery performances shared across multiple platforms
AR filters that let users 'become' historical characters from the show
TikTok dance challenge featuring professional dancers from competing Broadway shows
Live-streamed virtual reality previews allowing potential audiences to experience select scenes