Which groundbreaking experiential marketing campaign did the Royal Shakespeare Company launch in 2019 that allowed audiences to 'step into' a play before attending?

Test your knowledge about innovative marketing strategies in the performing arts world! The performing arts industry has embraced unique experiential marketing techniques to attract audiences and create memorable brand experiences. From immersive theater promotions to interactive orchestra campaigns, performing arts organizations are finding creative ways to engage audiences before they even take their seats. How well do you understand these cutting-edge promotional strategies?

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Dream To Reality: A virtual reality experience where users could interact with digital versions of the actors in character before seeing the actual performance
Shakespeare's Kitchen: Pop-up restaurants serving Elizabethan-era meals based on food mentioned in Shakespeare's plays
Backstage Pass: An app that tracked audience movement through the theater and sent personalized character messages based on their location
The Globe 360: A holographic recreation of the original Globe Theatre projected in public spaces across London