What was the original purpose of the Guinness Book of World Records when it was first published in 1955?

Many people know Guinness for their world records, but how well do you know the retail history behind this iconic brand? Test your knowledge about how a product marketing initiative transformed into one of the most recognized authorities on world achievements. This question explores the fascinating intersection of retail history, brand storytelling, and how a consumer product company created an entirely new cultural institution.

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To settle pub arguments about various facts and records
To document athletic achievements for the Olympics committee
To create an encyclopedia of scientific discoveries
To compile statistics for insurance company actuarial tables